Ruffles Lime & Jalapeno
Flavor Launch Event

Art Direction, Design, Event Production - 2019

Ruffles had something big in mind for Q1 2020. No, it wasn’t just sign NBA power forward Anthony Davis to the first of it’s kind potato chip deal. No, it wasn’t just to give Chip Deal athlete Anthony Davis his own flavor. No, Ruffles was going to go bigger by launching one of it’s most anticipated flavors as the first ever Chip Deal flavor in a one-of-a-kind debut event in Los Angeles!

Launching this was an all-hands-on-deck rush that saw my team roll up their sleeves in some herculean efforts both as designers and as event producers (guess who got stuck stocking those shelves) to deliver a next level event. We delivered, Anthony delivered, and the event delivered.

I honestly have forgotten precisely everything I developed for this, so consider the following list to be merely representative of my share in the effort:

Thank you cards, gift card designs, wall clings, floor clings, neon signage, wall vinyl, enamel pins, napkins, staff badges, geo targeted social media posts, social media profile banners and profile pictures, and at least one round of the truck wrap.