Tailbaking

Art Direction, Design, Animation - 2020

While I will readily admit pizza is an excellent party food, and it’s often what I wind up ordering for fight night… it never quite sticks inside my brain as an intrinsically “sports” food. That’s an association I have made now thanks to working on Papa Murphy’s Tailbaking program, helping in developing it’s microsite, social media, point of sale and paid digital.

Beyond a sweepstakes, the program included both a smattering of activations and the introduction of the company’s first all-in-one-bundle, so we had to account for our messaging needing to expand over time, which some optional website modules and geo-targeted social handled well.