Turn Up The Flavor

Art Direction, Design, UX - 2018

Lay’s first music-centric program saw them partner with Bebe Rexha to debut 4 unique remixes to her song “Right Here, Right Now” by means of on-package QR code on some LTO flavors. I worked on the team to create packaging, point of sale, social media, album art, and a bit of microsite design (not pictured) before moving to other projects.

TUTF Lobby.png
TUTF Perimeter.png
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TUTF_FlaminHot_DillPickle_XL_b.jpg
TUTF_KettleCooked_BeerandCheese_XL_b.jpg
TUTF_Wavy_LimeSeaSalt_XL_b.jpg
FHDP_Explorations-14.png
Classic beer Cheese Lockup_REVISED LOCKUP.png
ELSS-01.png
TWITTER QA.png
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bebe travel case.png
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