Seersucker Southern Style Gin

Art Direction, Design, Copywriting - 2017

As part of a freelance gig, I developed the brand book for Seersucker Southern Style Gin. It was a big change for me at the time, both as my first foray into alcohol outside of the craft beer milieu, but also as a predominantly female targeting brand. I had a lot of fun developing this, and there’s some work I still look back on fondly. Selections from the larger guide follow.